City Walls | Outdoor and digital media planning services

Operating in the advertising and media communications sector, City Walls provides comprehensive media planning and buying services tailored to both national and international brands. Based in Istanbul, the agency manages promotional campaigns across an extensive inventory of urban outdoor display formats, public transportation networks, and digital media channels.

Out-of-Home Media Planning and Buying

City Walls strategically coordinates outdoor advertising spaces to ensure maximum visibility along busy pedestrian zones and heavy traffic arteries. By analyzing urban movement patterns, the agency assists brands in selecting the most impactful formats for public engagement:

• Billboard Rentals: Large-scale promotional surfaces situated along key transit routes and urban intersections to reach broad commuter demographics.
• CLP and City Light Poster (Raket) Rentals: Eye-level display cases installed along walkways, shopping avenues, and pedestrian zones designed for close-range visual contact.
• Megalight and ADML Rentals: Illuminated, large-format advertising structures that deliver continuous 24/7 visibility for prominent brand messaging.
• Building Wall Advertising Rentals: Monumental exterior building facades that provide long-range visual dominance and high prestige in central city districts.
• Bus Shelter Rentals: Strategically placed display units at transit stops that capture the focused attention of waiting commuters and passing street traffic.

Transit Media and Fleet Advertising

Public transit systems represent an integral dimension of City Walls’ advertising portfolio. By utilizing interior and exterior transit inventory, the agency enables brands to establish mobile presence across major metropolitan routes:

• Full and Partial Bus Wraps: Exterior transit graphics that turn city buses into roving promotional billboards traversing diverse municipal districts.
• Bus Back Advertising: Placements on the rear exterior of buses designed for sustained exposure to following motorists and urban commuters.
• Double-Decker Bus Advertising: Prominent large-format vehicle displays offering extended advertising surfaces on heavily travelled public transit lines.
• Tram and Bus Interior Panels: Interior ad placements positioned inside buses and tram cars, generating uninterrupted captive-audience engagement during daily journeys.

Digital Media Planning and Integrated Solutions

Beyond traditional street-level media, City Walls handles digital media planning to build cohesive promotional campaigns. Combining physical outdoor touchpoints with targeted online advertising allows brand messages to reach target audiences seamlessly across multiple consumer interaction stages, backed by systematic planning and competitive media purchasing capabilities.