Serander Elektrik Aydınlatma Sanayi Ticaret Limited Şirketi, established in 2014, operates across the lighting and electrical equipment sectors as an importer, manufacturer, wholesale distributor, and retail provider. Headquartered in Istanbul, Turkey, the enterprise manages nationwide commercial distribution through its dedicated e-commerce platform, Ledithalat.com, alongside local direct sales operations. Drawing on extensive sector experience, the company bypasses unnecessary intermediary supply layers by importing directly from European and Asian manufacturing partners, maintaining extensive physical inventory, and offering its proprietary lighting brand, FOBLIGHT, in addition to products from prominent electrical manufacturers.
Commercial and Residential Interior Luminaire Portfolio
The company supplies a diverse inventory of interior lighting equipment engineered for offices, residences, retail stores, educational facilities, and industrial premises:
• Recessed and surface-mounted circular and square LED panels, slim luminaire casings, and standardized 60×60 cm backlit lens panels engineered for balanced luminous distribution
• Monophase copper tracks and directional 30W to 33W LED track spots designed for commercial galleries, showrooms, and shop window accent illumination
• Crystal glass spot fittings, GU10 compatible mounting frames, LED fluorescent tubes, and linear surface batten fixtures
• Architectural linear luminaires available in pendant, circular, triangular, rectangular, and modular geometric configurations
• Comprehensive lamp selections including standard retrofit bulbs, high-output E27 torch LED lamps ranging from 20W to 60W, vintage filament rustic lamps, multi-blade folding units, and rechargeable emergency LED light sources
Outdoor, Architectural, and Solar Illumination
For exterior building facades, infrastructure, and landscape applications, Serander Elektrik delivers ruggedized hardware capable of withstanding varied environmental conditions:
• Architectural wallwasher units spanning 12W to 54W in multiple lengths and diode configurations for building exterior washes
• Heavy-duty SMD and motion-sensing LED floodlights up to 500W, featuring IP66 ingress protection ratings for construction sites, warehouses, and open yards
• Autonomous solar fixtures, including remote-controlled 75W garden luminaires, dual-beam architectural wall lights, and integrated multi-array solar streetlights rated up to 1200W with intelligent sensing
• Dedicated landscape luminaires, including IP63-rated spike lawn spots and durable municipal street lighting luminaires
Flexible LED Strips, Power Supplies, and Seasonal Systems
The company’s tape lighting inventory covers IP20 indoor strip LEDs, IP64 and IP65 weatherproof silicone-encapsulated hose strips, module LEDs, continuous LED bars, and 220V COB neon flexible systems. To ensure long-term stability and circuit safety, it stocks matched interior and exterior power drivers, including 12V 21A 250W slim transformer units and constant-current LED drivers aligned with technical fire and safety codes. The decorative and festive product range includes RGB corner floor lamps, decorative table lighting, indoor/outdoor LED string curtains, meteor light sets, battery-operated micro fairy lights, and external holiday motif elements including 30 cm and 60 cm LED snowflake and star displays.
Auxiliary Heating and Electrical Devices
Beyond optical lighting solutions, Serander Elektrik supplies specialized heating equipment and electrical facility hardware. These include 250W infrared heating bulbs for agricultural and livestock breeding applications, 1800W to 2000W free-standing micatronic vertical column heaters, 2500W open-air wall-mounted infrared units, compact electric fan heaters, photocell light sensors, and electronic flying insect extermination units.
Brand Partnerships, Quality Assurance, and Fulfillment
Alongside developing and distributing its proprietary FOBLIGHT luminaire brand, the company distributes items from recognized regional and international manufacturers, such as Noas, Horoz, ACK, Erk Led, Goya, K2, and Cata. Directly sourced hardware is verified against stringent laboratory benchmarks, encompassing lumen yield, color temperature accuracy (Kelvin), color rendering indexes (CRI 90+), thermal endurance through 72-hour burn-in stress testing, and strict compliance with CE and RoHS environmental standards. Orders are fulfilled directly from ready inventory in Istanbul warehouses, supported by pre-sales electrical load and transformer sizing assistance as well as continuous after-sales technical service.
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