How to Develop a SEO Strategy for your Businesses?
In today’s world, it is more important than ever for all businesses, regardless of their size, to establish a presence on the internet. In order to sustain their existence, it is crucial for some businesses to reach potential customers not only within their local area or neighborhood but also across the country or even the world.
From this perspective, SEO is the secret to long-term advantage for businesses that have an online presence. It is a strategy that can give you an upper hand in the competition, particularly when it comes to optimizing “keywords” – the search terms and keyword groups that can generate commercial activity for your website.
So, how should this strategy be developed and planned for businesses?
Above all, it is crucial to define your niche carefully. You should analyze how your target audience can find you through their search queries. For instance, in the first stage, it will be more advantageous to choose specific words or keyword groups by narrowing down your location.
The simplest example of this would be keyword group “relocation services” which is a highly-competitive keyword group and is very broad. Instead, create a work plan for the district and city where you are located. For example, “Bakırköy relocation services”.
Creating a strategy based on your neighborhood will help you narrow down your target audience, leading to increased commercial conversion rates. Additionally, your potential for success in this keyword group is directly correlated with your ranking and inversely correlated with the search volume. Therefore, focusing on a specific location can improve your chances of success.
Visitors of search engines usually go through the first and second page but then stop searching. Beyond the second page, visits are rare, with only up to five pages being visited. Therefore, when you narrow down your target, you not only reduce the search volume of the keyword group, but also increase your chances of ranking higher based on the quality of your work.
Make a long-term plan
For the first few months, dedicate your time to your content and page design. Having pages that are visually appealing with high-quality content that is keyword-rich and related to your design, menu order and links can provide a huge boost for SEO. By crafting quality content, using appropriate visuals and designing pages that are consistent, you pass your first test with flying colors.
In the following months, start promoting your business and website on platforms that are relevant to your business, such as high-quality business directories, social media platforms, and forums that you believe can be beneficial for you. Introduce your business and website on these platforms to reach your target audience.
By doing this, you can not only increase your website traffic but also obtain backlinks. These backlinks can help to enhance your website’s ranking on search engine results pages.
Develop your goals while considering the capabilities of your business
As your business grows, you may want to expand beyond your local area to other parts of the city. If you’re not able to do this on your own, it may be wise to seek the help of experienced experts with a proven track record. SEO is a strategy that is often claimed to be easily accomplished by anyone, but it requires expertise and skill to do it properly.
Remember that the perseverance you showed in the initial stages will pay off visibly in the future stages.
If you add your company and products to our platform, our SEO experts will apply the best SEO strategies and tactics to optimize your listings and ensure that they rank high on Google search results. We are committed to helping you achieve maximum visibility and success online.